This festive season, the Scottish Government is encouraging mums and dads to have some ‘good old fashioned fun’ with their little ones.
The Play Talk Read campaign champions positive interaction with under three-year-olds through simple, inexpensive activities.
Through playing, talking and reading together, parents can stimulate their children and put in place the building blocks for equipping them with the confidence and knowledge to engage in meaningful play.
Newly appointed minister for children and young people Aileen Campbell is reminding parents that it doesn’t have to be about expensive gifts or costly days out – it’s simple time and attention that really counts.
She said: “Christmas time can leave parents feeling worried they have to splash out on lots of expensive toys.
“It’s important for mums and dads to know it’s the simple things that have a big impact such as playing with their kids more, or just spending time talking or reading with them.
“All of which costs nothing and can bring huge benefits for family life and a child’s positive development.”