East Lothian is playing its part in Scotland’s Homecoming Year 2014.
All across the country organisations, businesses and individuals are gearing up for a great programme of events and activities that will attract visitors from around the world.
A programme of festivals, cultural events, educational activities and food and drink promotions will highlight the East Lothian. The John Muir Festival in April will mark the official opening of the new long-distance John Muir Way which spans the country from east to west.
This year’s Tourism and Business Conference, at The Brunton, Musselburgh, on Tuesday, March 18, is an opportunity for East Lothian businesses to find out more about Homecoming and how to get involved as well as what we can all do to make sure that we do our best to offer the best possible welcome to visitors.
Brigadier David Allfrey MBE, Producer & Chief Executive, The Royal Edinburgh Military Tattoo, will be the keynote speaker. Around 220,000 attend the Tattoo each year with around 100 - 300 million catching the show on television around the world. David is a renowned speaker and is sure to inform and entertain with not only anecdotes from his military career but also a real insight into what goes into staging a major international event.
Speakers who will be joining David on the stage include:
Caroline Packman, Director of Homecoming Scotland 2014. Caroline is leading the year-long Homecoming events and marketing programme which will see Scotland welcoming the world.
Shirley Spear founded the world famous Three Chimneys restaurant with rooms in Skye in 1984 and has won a raft of awards for cuisine and service built around her cooking. Since moving on from the Three Chimneys, Shirley has maintained her interest and enthusiasm for the hospitality industry and is committed and passionate about the Scottish tourism industry in general.
In the afternoon, a number of focused workshops will be taking place, hosted by Caroline Packman, Shirley Spear and Helen Trew of UZ Arts – organisers of the John Muir festival.
Councillor John McMillan, Cabinet Spokesperson for Economic Development and Tourism, said: “Last year’s conference focused on the Open Golf
Championship coming to Muirfield and businesses who attended said it gave them a head start, as well as fresh ideas, on making sure they were capitalising on this major event happening in East Lothian.
“This year, we hope even more businesses will come along to hear how they can get involved fully with the Year of Homecoming. The conference is free to attend and could really benefit any East Lothian business so I would encourage anyone interested to book early to make sure they have a space. This is an event business owners really shouldn’t miss.”
To book a place, phone 01620 827282 or email firstname.lastname@example.org