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East Lothian reaps the rewards of the Open championship

21/07/2013,  TSPL, Scotsman, Evening News, Open Golf 2013, Muirfield, Gullane.Sunday Open Golf final round. Spectators cross the 18th fairway.      Pic Ian Rutherford

21/07/2013, TSPL, Scotsman, Evening News, Open Golf 2013, Muirfield, Gullane.Sunday Open Golf final round. Spectators cross the 18th fairway. Pic Ian Rutherford

This year’s Open golf championship at Muirfield near Gullane delivered nearly £70 million to the area, according to researchers.

An independent study commissioned by the competition’s organiser The R&A revealed the figure included a £24.4 million ‘total economic impact’ and a £45 million ‘destination marketing benefit’ from promotional exposure on global television.

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Researchers from Sheffield Hallam University’s Sport Industry Research Centre surveyed more than 2,000 spectators at Muirfield to reach their findings.

Full story in the East Lothian News - on sale now.

 

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